Creating Visual Brand Identity
Film Festival Project // Claire Campbell
Interactive Branding for Futuristic Film Festival Branding.
Objective: Create an Interactive Film Festival Poster and Brand Experience
Goals & Challenges
3D Environmental Experience
A 3D environmental was a crucial part of our festival experience.
I chose to do a futuristic Virtual Reality goggle walkthrough feature for visitors as they enter the festival. This proved a challenge turning my vision into reality, using After Effects for the first time.
AI Generated Image
Using Adobe Firefly, one of my goals was to AI generate a city skyscraper covered in LED lights, giving a futuristic Tokyo Effect. Utilizing AI was a main goal for me during this project to get experience with Adobe Firefly and prompt to image generation.