Creating Visual Brand Identity
Food Truck Project // Claire Campbell
FULL PLATE
MOBILE WELLNESS CUISINE
swipe me!!
Who Are We?
Full Plate Mobile Wellness Cusine (FPMWC),
brings clean eating and convenience to power your gains and fuel your day.
We are a motivating experience, served from a chrome air stream food truck.
Full Plate is a nod to gym culture.
We are a quick and convenient option.
Our brand voice and imagery draws on the personality of “full plate” people;
they care about their health, strength, and have none other than a lot on their plate.
Meal replacement shakes and prepped meals, because our consumer doesn’t strive to ‘eat’,
then complain about a Full Plate.
Brand Elements
Brand Identity
Full Plate’s brand identity objectives
-Food waste sustainable
-More than your typical food truck take-out experience
-Interactive, social, influencer-like experience: mobile-style